ADA is a Rome-based contemporary art gallery, located in the historical district of Trastevere. ADA was founded by Carla Chiarchiaro in September 2017 as a project space and then converted into a commercial gallery in September 2018.
ADA produces curatorial projects, privileging solo shows, specifically created for the gallery space and its program aims to promote young artists. In September 2019, ADA expanded its program to include performance. So far, the gallery has hosted about three performances per year, alternating them with about five exhibitions per season. One of these has been entrusted to an external curator.
ADA prides itself on its continued dialogue with the artists it represents and shares a path of growth and research with them and its audience.
Escape From Regina Coeli , Diego Gualandris
“The most important objective for a young gallery, which like ADA focuses on emerging art, is to create a shared path of growth with the artists we represent.”
I have a background in the art-historical field. At university, I specialized in Mannerist iconology. As soon as I finished my studies, however, I felt the need to work on the contemporary. So I focused on the contemporary art market and from there I started working in galleries. It’s the only job I’ve ever had, it was a very long apprenticeship, which eventually led me to open ADA.
Tell us about the space you have chosen for your gallery and the context it is set in.
It’s a space inside a sixteenth-century building in the Trastevere quarter. The gallery has a somewhat irregular floor plan, and it’s necessary to face the challenges of the space when devising an exhibition, as well as the neighborhood, which still has a working-class atmosphere in spite of the tourists and international galleries that have moved in over the years.
Your program: what kind of art do you focus on?
ADA’s program is geared towards promoting emerging Italian and international art. Right from the start, I’ve tried to build a recognizable identity for the gallery and to work on artistic languages that would communicate my mission. My vision is especially linked to the ritual and performative aspects of artistic creation.
How do you develop your relationship with young collectors? How do you keep the relationship with faithful collectors alive?
I build up the relationship step by step, helping young collectors to develop an awareness of the contemporary art system and providing them with the tools to decode and contextualize what they see. You need to establish a relationship of trust between collector and gallery owner, which then turns into a bond of friendship and cordiality with the most valued collectors.
How do you imagine your gallery in ten years’ time?
I think that the most important objective for a young gallery, which like ADA focuses on emerging art, is to create a shared path of growth with the artists we represent. All the targets we are reaching now should enable us to convey the solidity of an established gallery in ten years.